I’ve recently wrapped up a video series on teaching students to give better presentations at Byrdseed.TV. But this week, I saw a presentation that might be worth analyzing as an interesting non-example.
I’ve always used Jobs’ original iPhone announcement as an exemplar for presentations. He’s funny, personable, excited, and (most of all) well-prepared. Working through this presentation gives students a high bar to aim for.
But combine that exemplar with a non-example and you get an even more powerful tool. Now students can compare and contrast. They can see what to do and what not to do.
Elon Musk is often (and rightly) compared to Steve Jobs as an innovative leader. And as someone who is blazing new trails with Tesla and SpaceX, no one can deny his intelligence and courage? But his announcement of the Tesla Model 3 shows that a great presentation requires more than beautiful slides, a brilliant mind, and massive resources. It needs preparation.
It’s so easy to assume that Jobs just walked onto stage and winged his presentation – he certainly gives that appearance. But seeing Musk nervously stumble over words and lose his flow makes it clear that Jobs worked hard to make it look easy!
If you’re working on speeches, use selections of these Jobs and Musk videos to illustrate how preparation impacts even the best presenters: