non-examples

What Differentiation Does NOT Look Like

There’s lots of faux-differentiation out there. In this article, I catalog a few anti-patterns: tactics that look like differentiation, but are actually quite the opposite.

Why Non-Examples Are As Important As Examples

Providing high-quality exemplars is only half the battle. Serve up a nice and terrible non-example, and you’ll highlight just what makes that great version so great.