What Differentiation Does NOT Look Like
There's lots of faux-differentiation out there. In this article, I catalog a few anti-patterns: tactics that look like differentiation, but are actually quite the opposite.
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Read The Overview: What Differentiation Does NOT Look Like
There's lots of faux-differentiation out there. In this article, I catalog a few anti-patterns: tactics that *look* like differentiation, but are actually quite the opposite.