Choice Menus: Quality or Mere Quantity?
I used to create extension menus, thinking they were an essential tool for differentiation. Overtime, I've changed my thinking. Here's why.
Differentiation TechniqueAnti-Techniques
Read The Overview: What Differentiation Does NOT Look Like
There's lots of faux-differentiation out there. In this article, I catalog a few anti-patterns: tactics that *look* like differentiation, but are actually quite the opposite.
